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1 the state of having unique identifying characteristics. 2 the individual characteristics by which a person or thing is recognised.
The development of a logo is often the first step in Paul’s work for a client. It may entail creating a brand new image for a start-up or evolving an existing identity to reflect a change in the client’s offer. Paul’s experience of an identity’s requirements over a wide spread of media allows him to create a consistent and coherent presence that is both practical and powerful. 
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