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1 the sale of goods individually or in small quantities to consumers. 2 adj. of, relating to, or engaged in such selling.
Involvement within the area of retail identity has given Paul the opportunity to work with multi-disciplinarian teams of creatives on a global basis. These teams of architects, ergonomists, product and graphic designers work seamlessly to translate brand concepts into a 3D environment that is both enticing and, through necessity, always pragmatic. This experience has given Paul a strong insight into the requirements of successful creative design application to projects large and small. 
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